Sponsorship / Donations
Support for the region in which it operates significantly affects the operations and development of Gorenjska banka, and therefore the bank has been helping the wider social community enjoy a more varied lifestyle and a higher quality of life in general for several years.
Gorenjska banka demonstrates its responsible social attitude in several ways, including numerous sports, education, social, cultural and other projects.
In its sponsorship strategy, Gorenjska banka above all pursues the following objectives or effects:
SPONSORSHIP GOALS:
In the humanitarian field, Gorenjska banka has established relations with the Slovenian Friends of Youth Association, the Little Knight institution, the Vid (Sight) Institute and other related institutions, and also performs a large amount of independent humanitarian work.
Gorenjska banka demonstrates its responsible social attitude in several ways, including numerous sports, education, social, cultural and other projects.
In its sponsorship strategy, Gorenjska banka above all pursues the following objectives or effects:
SPONSORSHIP GOALS:
- consolidation of the bank’s market position;
- identification of target groups for the bank and its services;
- improving the bank’s public image.
- working with individuals/teams that attract large audiences and are of interest to the media;
- access to populations that represent important target segments for the bank;
- associations with stability, reliability, co-operation, healthy lifestyles, excellence, fair-play;
- establishing relations with potential customers;
- development of sales opportunities;
- benefits for bank customers.
In the humanitarian field, Gorenjska banka has established relations with the Slovenian Friends of Youth Association, the Little Knight institution, the Vid (Sight) Institute and other related institutions, and also performs a large amount of independent humanitarian work.