Sponsorship
- Gorenjska banka sees sponsorship as an investment in a business opportunity. Therefore, our sponsorship projects are transactions with rationally defined and measurable values for all partners involved. The emotional category is not the objective, but rather the means of achieving sponsorship goals.
- As a rule, Gorenjska banka earmarks 8 percent of its annual marketing budget for direct sponsorship, focusing on not more than three sponsorship areas and acting as a sponsor in not more than five projects simultaneously.
- The Bank is involved in the corporate form of sponsorship. As a rule, it acts as the only or primary sponsor and requires exclusivity in the industry segment. It usually does not credit sponsorship funds to accounts open with competing banks.
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